If your Google Business Profile isn’t optimised, your website doesn’t match your profile and what people are searching for, and you don’t have fresh reviews and replies, Google might think your business is less relevant and shows someone else instead.
💪 Stronger trust signals - like a full profile, consistent reviews and replies, and a solid website with the right behind the scene signals - can increase your chances of showing up in the top 3 for people a bit further away.
Which can lead to more calls, enquiries, and visits - even during those quieter times.
With the right Google Business Profile and website optimisations, these goals are within reach.